Construction is underway for Minneapolis Cider Company’s new Northeast Minneapolis cidery and taproom, located at 401 Harding Street Northeast, and Rob Fisk has been named head cidermaker and a co-owner.
Fisk, who, like fellow Minneapolis Cider Company co-owners Jason Dayton and David O’Neil, is a University of Minnesota graduate, has been producing cider under the Wyndfall Cyder brand, which he founded almost four years ago. One of the main reasons Minneapolis Cider Company was able to draw him away from his brainchild was the opportunity to reach a larger audience.
“I want to focus more on building a regional brand,” Fisk says. “Being able to make something more widely distributed and capture a bigger audience—I couldn’t pass it up.”
He added that distribution will be the primary focus of the new space, with the production facility taking up over half of the building’s footprint. Fisk brings his experience making small batch and specialty ciders to Minneapolis Cider Company’s taproom, which will open this fall, and focus on education.
Ultimately, the most appealing aspect of the new position for Fisk is the opportunity to get in on the ground floor of a new business, and help shape not only the identity of the cidery but also that of the Minneapolis cider scene as a whole.
“We want to create an identity for cider in our area,” Fisk says. “We’re at this critical point where we’re creating what the local styles are, and it’s going to come from the fruit that’s grown more here.”